Whom should Mobile Social Networks partner with in Mobile Advertising?

The Mobile Advertising Ecosystem There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the weiterlesen…

Milestone – Web 2.0 achievements in 12 months

Many new findings after 12 months web 2.0 expedition… On my journey through the world wide web I have discovered some interesting web 2.0 services like yasni.de – a search engine for people. This service wants to provide all public information about a person – it could be a good idea, if you want to weiterlesen…

Mobile Marketing and MUGC

Cultural diversity, but one media; mobile 2.0 Mobile User Generated Content (MUGC) Mobile User Generated Content is a very thrilling subject, because it’s very multifaceted and mostly unpredictable. But is it a good amendment to marketing activities via mobile device? Under certain conditions it could be! And now I have almost five hours to find weiterlesen…