Schokoladige Überraschung von AdMob

Ghirardelli Chocolate seit 1852 Heute haben wir von unserem Geschäftspartner AdMob einen tollen Schokoladengeschenkkorb (Ghirardelli Chocolate Company) erhalten. Eine fantastische Überraschung für unser Team mit einer schönen Tasse der Firma AdMob und verschiedenen Schokoladensorten. Intensive dunkle Pralinen wie Evening Dream mit 60% Kakao, Twilight Delight mit 72% Kakao, Midnight Reverie mit 86% Kakao und gefüllte weiterlesen…

Experiences with Mobile Advertisement Optimizers

Figures, figures and figures… Many Aspects to consider by Optimizing Inventory Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration weiterlesen…

Whom should Mobile Social Networks partner with in Mobile Advertising?

The Mobile Advertising Ecosystem There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the weiterlesen…

CTIA Wireless 2008 in San Francisco (networking)

Gustaf (heysan), Ilja (getjar), Justin and Jamie (mocospace) Social Media in real life After the first day of the CTIA Wireless 2008 we first went to the AdMob CTIA Dinner Party in the Ozumo Restaurant. Sometimes the best networking is after the trade show. Like in the last year AdMob did a great job with their reception bringing together weiterlesen…

Mobile Web Megatrends in San Francisco

Jason on Mobile Analytics, Tatsuki on Operas’s Vision and Matthäus working. Emerging Trends of Mobile Web Two days before the CTIA Wireless I joined together with around 50 other folks from the mobile industry a conference called Mobile Web Megatrends. The event was hosted at the University of California, Berkeley and was organized by Ajit weiterlesen…

City trip Barcelona, Spain

Sagrada Família, Mercat de la Boqueria and Arc de Triomf. Barcelona in 2 hours Starting from our apartment in the middle of La Barceloneta I went for a walk through the city on our last day in Barcelona during the Mobile World Congress; Platja Barceloneta, Platja Sant Sebastià, Marina Port Vell, Moll de Bosch i weiterlesen…

2008 wird das Jahr des mobilen Internet – jedoch nicht in Deutschland?

Source: PR-inside.com, 12.12.2007, 11:44:32  […]  Russell Buckley, der gerade zum stellvertretenden Vorsitzenden der Mobile Marketing Association (MMA) gewählt wurde, ruft 2008 als das Jahr des mobilen Internet aus, moniert jedoch, dass diese Vorhersage nicht für Deutschland gelten kann: ‚Einerseits ist Deutschland weltweit führend im Bereich von Mobile Social Software, wie man recht gut am Erfolg weiterlesen…

admob.com headquarters, San Mateo

Headquarters, admob family, me with the gong, Marcus and Omar playing ping-pong Today we visit the admob.com headquarters in San Mateo and we landed amidst impressive halloween preparation. After some talks with Omar Hamoui and Russell Buckley, we had time to meet some other admob.com members and I had the honor to ring the famous weiterlesen…