Experiences with Mobile Advertisement Optimizers

Figures, figures and figures… Many Aspects to consider by Optimizing Inventory Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration weiterlesen…

Whom should Mobile Social Networks partner with in Mobile Advertising?

The Mobile Advertising Ecosystem There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the weiterlesen…