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Whom should Mobile Social Networks partner with in Mobile Advertising?
The Mobile Advertising Ecosystem
There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the advertising-based [...]
Mobile Media Summit, Cologne
PIC
Our booth, yahoo lecture and me under discussion with myspace on a panel.
Mobile Social Web – Web 2.0 für die Hosentasche
Two days ago I was asked by Mark Wächter, if I can fill in for facebook on the Mobile Media Summit at MedienForum.NRW in cologne. They didn’t ask me first, but why not :o) So [...]
Mobile Marketing and MUGC
Cultural diversity, but one media; mobile 2.0
Mobile User Generated Content (MUGC)
Mobile User Generated Content is a very thrilling subject, because it’s very multifaceted and mostly unpredictable. But is it a good amendment to marketing activities via mobile device? Under certain conditions it could be! And now I have almost five hours to find out the [...]
