ECC Handel zu Mobile Advertising und Mobile Commerce

Vortrag von Aline Eckstein. Mobile: Hype oder Trend? Nach längerer Zeit war ich heute, auf Einladung von Reinhard Höntsch, wieder auf einer Veranstaltung der Erfahrungsaustauschgruppe „TIMES“ bei der SIHK zu Hagen. Der Nachmittag wurden dem Thema „Mobile Advertising/Mobile Commerce“ gewidmet, von Annette Eschment moderiert und in Zusammenarbeit mit dem ECC Handel organisiert. Aline Eckstein, Projektmanagerin im E-Commerce-Center Handel weiterlesen…

mKhoj gets InMobi and visits Peperoni

Amit, Marcus, Naveen and me at Mosquito Essence. InMobi – a fast growing Mobile Ad Networks Today we welcome the InMobi team in our headquarters, one of the several global mobile ad networks we work with to monetize our mobile site traffic. We work together with InMobi since the beginning of this year, but now we weiterlesen…

Whom should Mobile Social Networks partner with in Mobile Advertising?

The Mobile Advertising Ecosystem There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the weiterlesen…

Smaato Mobile Advertising Award Finalist

peperonity.com Screenshot Finalist for Smaato Mobile Advertising Award  Today we got an email from Smaato: Congratulations! You are a finalist of the Smaato Mobile Advertising Award 2008! 108 companies participated to win this Award and now there are 11 finalists left (in alphabetical order): aka-aki, Buzzd, DialPlus, FISHLABS, Fring, FunkySexyCool, Peperoni, Qeep (by Blue Lion mobile), weiterlesen…

Q&A: AdMob’s Russell Buckley on mobile advertising

  Source: Richard Maven: Q&A – AdMob’s Russell Buckley on mobile advertising, e-consultancy.com, 03.04.2007 Today Thomas found a interesting interview of Richard Maven with Russell Buckley on e-consultancy.com. Russell also told a little bite about peperonity.com:  […] Do consumers really want to see ads on their mobiles, given that they have to pay for most weiterlesen…