Mobile Internet World Europe Summit, Munich


The mobile internet summit, playboy presentation and panel discussion.

How to Profit from the Next Generation of the Internet

Today I run into the Mobile Internet World Europe Summit in Munich. I wasn’t sure if the topics would be interesting for me, but already the start was juicy; Declan Lonergan from Yankee Group showing the top 10 of the most used mobile sites on the Vodafone UK network: 1. facebook, 2. Google, 3. BBC, 4. MSN, 5. Bebo, 6. Sony Ericsson, 7. Yahoo, 8. myspace, 9. Hotmail and 10. Youtube. And in some other forecasts and figures I found confirmation for my own thoughts on changes in the mobile ecosystem. But also Sven Bolthausen, Head of Multimedia Germany, Ericsson, attested to some trends in his lecture ‘Driving Mobile Internet Adoption’ on do’s and don’ts in the mobile eco system.

Beside meeting some business contacts like Petra Maertens (Jamba), Wandrille Pruvot (Buzzcity) and Christian Georg (Ericsson), I today also found out, that I am an Upwardly Mobile; They are familiar and comfortable with Web 2.0 tools like wikis and blogs as well – Yankee Test told me :o)

Mobile Internet World Europe Summit Agenda:

Keynotes and General Sessions

  • Mobile Internet Utopia – Can the Mobile Industry Satisfy Demand?
    Berge Ayvazian, Chief Strategy Officer, Yankee Group
    Declan Lonergan, VP of Consumer Research, Yankee Group
     
  • Access to the World of Music—Anytime, Anywhere: PC, Mobile, Living room
    Thorsten Schliesche, VP Sales & Marketing Europe and GM & VP Germany, Napster
     
  • Creating a Superior Multimedia Experience
    Sven Bolthausen, Head of Multimedia Germany, Ericsson
     
  • Driving Mobile Internet Adoption
    Olaf Swantee, Senior Executive Vice President, Orange
     
  • Luncheon Keynote: Best Internet Experience in Your Pocket
    Pankaj Kedia, Director Global Ecosystems Ultra Mobility Group, Intel Corporation

Mobile Internet Business Models
Track Leaders: Declan Lonergan and Anette Schaefer

  • Winning Cross Platform Multi-screen Strategies
    Anette Schaefer, Yankee Group (moderator)
    Pat McCarthy, VP Global Marketing – Service Delivery Solutions, Telcordia
    Peter Northing, VP Marketing, iO global
    Rajiv Rainier, Director: Strategy & Business Planning – Corporate Development, Sony Electronics
     
  • Mobile TV and Video: From Hype to Commercial Success
    Peter White, President, ReThink Research (moderator)
    Andrea Braj, Managing Director, RRD USA (Reti Radiotelevision Digitali)
    Hyacinth Nwana, Managing Director – Mobile Media Solutions, Arqiva
    Herbert Mittermayr, Vice President, Marketing, Alcatel-Lucent Mobile Broadcast
     
  • Effective Management of New Mobile Content Categories and Devices
    Declan Lonergan, Yankee Group (moderator)
    Mathias Huttmann, International Director Content, MINICK, a Swisscom company
    Justin Richardson, Divisional VP-Mobile UK, Playboy
     
  • Walled Garden Disappearing: What Will Take Their Place?
    Declan Lonergan, Yankee Group (moderator)
    Timo Ahopelto, Head of Strategy and Business Development, Blyk
    Surinder Paul, Market Development Manager, Highdeal
    Steven van Zanen, Head of Messaging Futures, Acision

4G Mobile Internet Technologies
Track Leaders: Philip Marshall and Caroline Gabriel

  • LTE and Mobile WiMAX: The Race to Mobilize the Internet
    Philip Marshall, Yankee Group (moderator)
    Herns Pierre-Jerome, Director – Project Management, Qualcomm
    Hans Höglund, Director, Government and Industry Relations, Ericsson
    Andy McKinnon, WiMAX Principal, Motorola Home & Networks Mobility, Motorola; Chairman, GDC Ecosystem Partners Subcommittee
     
  • Enabling Mobile Internet Devices and Consumer Electronics
    Caroline Gabriel, Rethink Research (moderator)
    Victor Donselaar, President, Movial Applications, Inc.
    Jon Jädersten, EMEA Marketing Manager – Ultra Mobility Group, Intel Corporation
    Bryce Johnstone, Strategic Marketing Manager- Wireless Business Unit, Texas Instruments
    Chris Kenyon, Business Development Manager, Canonical
     
  • Open Mobile Devices and Platforms
    Kevin Holley, Vice-Chair, Technical Plenary, Chair, Requirements Working Group, OMA
     
  • Mobile Web Development
    Caroline Gabriel, Rethink Research (moderator)
    Tommy Ahlers, CEO & Co-Founder, ZYB
    Michael Neidhoefer, CEO, Netbiscuits
    Troy Norcross, Business Development Manager, Publishers & Partnerships, Nokia Media Network

Mobilizing the Enterprise
Track Leaders: Nick Spencer and Berge Ayvazian

  • Global Trends Driving the Mobile Enterprise
    Marc Patterson, Vice President & GM – Mobile Data Services, BT Global Services
     
  • Mobile Internet Strategies for the Global Enterprise
    Gary Negus, Director, Strategic Business Development, iPass
     
  • Connected World: Redefining Mobile Broadband Applications
    Mike Kinnon, Consulting & Systems Integration, CSC Computer Sciences Corporation
     
  • Mobile Commerce and Payments
    Nick Spencer, Senior Analyst-Mobile Enterprise, Yankee Group (moderator)
     
  • Mobilizing the Enterprise Panel Discussion
    Berge Ayvazian, Chief Strategy Officer, Yankee Group (moderator)
    Gary Negus, Director, Strategic Business Development, iPass
    Mike Kinnon, Consulting & Systems Integration, CSC Computer Sciences Corporation
    Marc Patterson, Vice President & GM – Mobile Data Services, BT Global Services
    Nick Spencer, Senior Analyst-Mobile Enterprise, Yankee Group

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