Guy Kawasaki – The Art of the Start

Another not only interesting, but very entertaining lecture about entrepreneurship. Guy Kawasaki was speaking at the TiECon back in 2006 and gave the audience ten recommendations for a successful foundation of a startup:

  1. Make meaning (e.g. „Increase the quality of life“)
  2. Make mantra (e.g. „peace of mind“ for FedEx)
  3. Get going
  4. Define a business model (Be specific, keep it simple)
  5. Weave a MAT (milestones, assumptions, tasks)
  6. Niche thyself (goal: unique service with great value to customer)
  7. Follow the 10/20/30 rule (10 slides in 20 minutes with 30 point font)
  8. Hire infected people (who love your product)
  9. Easy adoption
  10. Seed the clouds
Lecture of Guy Kawasaki
Screenshot of the Video with Guy Kawasaki

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