Starbucks, MK-2, lectures and networking.
Today I went with Marcus Ladwig to another Mobile Monday Düsseldorf with the Topic on Mobile Marketing and Advertising. We arrived a little bit too early, so we head for a delicious piece of a Raspberry White Cheesecake and a cup of hot chocolate at Starbucks.
This time the Mobile Monday Team found a new location: mk-2 bar. lounge. club. A great place for the event and we even had a chat with the club manager Patrick who also showed us his plans for the summer extension of his club – sounds good to me :o)
The Master of Ceremony was again Ossi Urchs and we heard the following lectures:
- The MoMa Revolution – How Mobile Marketing changed the Marketing Mix
Thomas Klar, Director Sales Solution & Products, 12snap Germany GmbH
- Mobile Marketing Reloaded
Henning Ralf, Director Mobile Marketing, iconmobile GmbH
- Mobile Broadband – Mobile Advertising: The Opportunity is Now
Hervé Le Jouan, Managing Director, Europe, M:Metrics
- Mobile – the right Touchpoint?
Erik Bodes, Interactive Innovation Manager P&G DACH
- Mobile Advertising at Vodafone live!
Frank Vahldiek, Head of Customer Marketing Vodafone live!, Vodafone D2 GmbH and Carsten Ludowig, Director Business Development at G+J EMS