Maciej Kuszpa on Mobile Social Networks and Mobile Learning

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Fair, presentations, lectures and me for a caricature sketch.
Digital marketing exposition & conference
Today I visited the dmexco 2009 – digital marketing exposition & conference – in Cologne for some chats, but also to get a feeling on the overall mood in the german marketing industry. As always it was also great to meet some old [...]

 
Gründerszene dudes, Harald, the location and folks at Greenwich.
Smaato Mobile Advertising Award
Tonight we joined the Smaato Mobile Advertising Award 2009 Launch Mixer at the Rodeo Berlin Postfuhramt. As usual it was great to meet some ‚old‘ pals like Zoe Adamovicz, Stefanie Hoffmann, Bena Roberts, Marc O. Schmoeger, Sarik Weber, Christian Geissendoerfer or Russell Buckley and Andy [...]

Figures, figures and figures…
Many Aspects to consider by Optimizing Inventory
Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration the evaluation [...]

Introductions, session proposals, discussion round and familiar faces.
BarCamp in focus on the mobile industry
The first Mobile BarCamp in Germany was located in the Faculty of Computer Science at the University of Dresden and after a big round of introductions we got the session proposals for the first day. The first session I visited was hosted by Willi [...]

Tweetup, getting the smaato award and the winners.
Smaato Mobile Advertising Award Ceremony
Another busy day at the Mobile World Congress with some interesting talks with some great people from especially the mobile advertisement industry like Fabio Pezzotti (mobango), Sarah McCluskey (4th-screen), Peter Bewsher (funkysexycool) and Jonathan MacDonald (OgilvyOne). In the evening I joined the Smaato Party named Mobile Media [...]

The Mobile Advertising Ecosystem
There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the advertising-based [...]

peperonity.com Screenshot
Finalist for Smaato Mobile Advertising Award 
Today we got an email from Smaato: Congratulations! You are a finalist of the Smaato Mobile Advertising Award 2008! 108 companies participated to win this Award and now there are 11 finalists left (in alphabetical order): aka-aki, Buzzd, DialPlus, FISHLABS, Fring, FunkySexyCool, Peperoni, Qeep (by Blue Lion mobile), Skout, Tourspot [...]

Fair visitors, interview by vator.tv, meeting Benna and a intro by Harald
Mobile Advertisement rocks at CTIA
Today my meetings were in focus on Mobile Advertisement. I had some interesting talks with companies like AdMob, JumpTap, Medio, mkhoj, Quattro Wireless and Smaato. During the day we also had a visit by Kedric van de Carr from vator.tv for a [...]