Maciej Kuszpa on Mobile Social Networks and Mobile Learning

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Gotthard und Robert in der Vorlesung Strategische Frage in der Internetindustrie Auf Einladung von Prof. Dr. Gotthard Pietsch habe ich heute eine Präsentation zu “Strategic Questions in the Context of the Mobile Social Network Business” im Rahmen der Vorlesung “Marketing und E-Business” an der Fakultät Digitale Medien an der Hochschule Furtwangen gehalten. In meinem Vortrag [...]

Fee, Axel und Harald beim Roundtable sowie Gäste auf dem MoMo. MobileMonday – Social Hype or Business? Die Woche startet für mich mit einer Reise nach Berlin, wo ich zuerst an einem „Mobile Advertising Roundtable” von Smaato in der Gaststätte St. Oberholz teilgenommen habe. Die Idee dieser Diskussionsrunde ist der Austausch zu den aktuellen und [...]

Fair, presentations, lectures and me for a caricature sketch. Digital marketing exposition & conference Today I visited the dmexco 2009 – digital marketing exposition & conference – in Cologne for some chats, but also to get a feeling on the overall mood in the german marketing industry. As always it was also great to meet [...]

  Gründerszene dudes, Harald, the location and folks at Greenwich. Smaato Mobile Advertising Award Tonight we joined the Smaato Mobile Advertising Award 2009 Launch Mixer at the Rodeo Berlin Postfuhramt. As usual it was great to meet some ‚old‘ pals like Zoe Adamovicz, Stefanie Hoffmann, Bena Roberts, Marc O. Schmoeger, Sarik Weber, Christian Geissendoerfer or Russell [...]

Figures, figures and figures… Many Aspects to consider by Optimizing Inventory Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration [...]

Introductions, session proposals, discussion round and familiar faces. BarCamp in focus on the mobile industry The first Mobile BarCamp in Germany was located in the Faculty of Computer Science at the University of Dresden and after a big round of introductions we got the session proposals for the first day. The first session I visited was hosted [...]

Tweetup, getting the smaato award and the winners. Smaato Mobile Advertising Award Ceremony Another busy day at the Mobile World Congress with some interesting talks with some great people from especially the mobile advertisement industry like Fabio Pezzotti (mobango), Sarah McCluskey (4th-screen), Peter Bewsher (funkysexycool) and Jonathan MacDonald (OgilvyOne). In the evening I joined the Smaato Party named [...]

The Mobile Advertising Ecosystem There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the [...]

peperonity.com Screenshot Finalist for Smaato Mobile Advertising Award  Today we got an email from Smaato: Congratulations! You are a finalist of the Smaato Mobile Advertising Award 2008! 108 companies participated to win this Award and now there are 11 finalists left (in alphabetical order): aka-aki, Buzzd, DialPlus, FISHLABS, Fring, FunkySexyCool, Peperoni, Qeep (by Blue Lion mobile), [...]

Fair visitors, interview by vator.tv, meeting Benna and a intro by Harald Mobile Advertisement rocks at CTIA Today my meetings were in focus on Mobile Advertisement. I had some interesting talks with companies like AdMob, JumpTap, Medio, mkhoj, Quattro Wireless and Smaato. During the day we also had a visit by Kedric van de Carr from vator.tv [...]