Informa conference (1st day), London


Introduction by Christine Perey, lunch, panel discussion and participants

Together with Marcus I participated in an Informa conference with the title ‚Mobile Communities & User Generated Content, Determine the Impact of Community Services and User Generated Content on Your Business‘ at Kingsway Hall Hotel in London. There were some very thrilling presentations, e.g. from Orange UK and Yahoo!, and we also had an interesting chat with Christine Perey the mobile industry. The first day of the Informa conference closed with the Social Networking Evening Event called face2face in the Sway Bar with some drinks and tasty dinner :o)

Agenda day one:

  • Chair’s Introduction
    Christine Perey, President, PEREY Research & Consulting
     
  • The Development of a Cultural Phenomenon: What has been Accomplished and how can this be Expanded?
    Mark Watts-Jones, Head of Development and Innovation, Director of Products and Innovation, Orange UK
     
    The Web Community’s Impact on Mobile
  • How Communities are Capitalising on Mobile Possibilities
    Jean-Paul Sanchez, Vice President Business Development (Europe), MySpace and Fox Interactive Media
     
  • The Impact of Established PC-Based Communities on the Mobile Industry
    Marc Davis, Social Media Guru, Yahoo!
     
  • Optimising the Mobile Opportunities Presented by Social Networking Communities
    Amer Hasan, Senior Manager – Mobile Internet Partnerships, Vodafone Group
     
    Making Cash from Communities: The Business Models Required for an Enduring Industry
  • Is There a Successful Business Model for Mobile Communities?
    Eric Grignon, Strategy and New Business Manager, Orange Switzerland
     
  • The Dilemma of Charging Members for Community Access
    Mark Curtis, Founder & CEO, Flirtomatic
     
  • Panel Discussion Learning from Trial and Error and Predictions for the Winning Business Model Formula
    Russell Buckley, Managing Director – Europe, Admob
    Neyran Erlevent, Product Manager – Mobile Community, Turkcell
    James Davis, Head of Mobile Commercial Development, News International
    Marcus Ladwig, COO, Peperoni Mobile & Internet Software GmbH
    Moderated by Monty Munford, Creator, Monty’s Gaming and Wireless Outlook
     
    The Role of Advertising in Mobile Communities
  • The Advertising Model: As the Least Trialled of the Strategies and the Least Understood, does it have the Most Potential?
    Russell Buckley, Managing Director – Europe, Admob
     
  • Exploring a Brand’s Role and Considering the Future of Mobile Communities and UGC
    Dan Rosen, Managing Director, AKQA Mobile
     
  • How Can We Improve User-Generated Content, and How are Brands Going to Get Involved?
    Mark Hardwick, CEO, Ymogen

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