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Experiences with Mobile Advertisement Optimizers
Figures, figures and figures… Many Aspects to consider by Optimizing Inventory Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration [...]
Mobile BarCamp Dresden (1st day)
Introductions, session proposals, discussion round and familiar faces. BarCamp in focus on the mobile industry The first Mobile BarCamp in Germany was located in the Faculty of Computer Science at the University of Dresden and after a big round of introductions we got the session proposals for the first day. The first session I visited was hosted [...]
Mobile World Congress 2009 in Barcelona, Spain (2nd day)
Tweetup, getting the smaato award and the winners. Smaato Mobile Advertising Award Ceremony Another busy day at the Mobile World Congress with some interesting talks with some great people from especially the mobile advertisement industry like Fabio Pezzotti (mobango), Sarah McCluskey (4th-screen), Peter Bewsher (funkysexycool) and Jonathan MacDonald (OgilvyOne). In the evening I joined the Smaato Party named [...]
Whom should Mobile Social Networks partner with in Mobile Advertising?
The Mobile Advertising Ecosystem There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the [...]
Smaato Mobile Advertising Award Finalist
peperonity.com Screenshot Finalist for Smaato Mobile Advertising Award Today we got an email from Smaato: Congratulations! You are a finalist of the Smaato Mobile Advertising Award 2008! 108 companies participated to win this Award and now there are 11 finalists left (in alphabetical order): aka-aki, Buzzd, DialPlus, FISHLABS, Fring, FunkySexyCool, Peperoni, Qeep (by Blue Lion mobile), [...]
CTIA Wireless 2008 in San Francisco (2nd day)
Fair visitors, interview by vator.tv, meeting Benna and a intro by Harald Mobile Advertisement rocks at CTIA Today my meetings were in focus on Mobile Advertisement. I had some interesting talks with companies like AdMob, JumpTap, Medio, mkhoj, Quattro Wireless and Smaato. During the day we also had a visit by Kedric van de Carr from vator.tv [...]
