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Experiences with Mobile Advertisement Optimizers

Experiences with Mobile Advertisement Optimizers

Figures, figures and figures…
Many Aspects to consider by Optimizing Inventory
Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration the evaluation [...]

Whom should Mobile Social Networks partner with in Mobile Advertising?

Whom should Mobile Social Networks partner with in Mobile Advertising?

The Mobile Advertising Ecosystem
There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the advertising-based [...]

CTIA Wireless 2008 in San Francisco (networking)

CTIA Wireless 2008 in San Francisco (networking)

Gustaf (heysan), Ilja (getjar), Justin and Jamie (mocospace)
Social Media in real life
After the first day of the CTIA Wireless 2008 we first went to the AdMob CTIA Dinner Party in the Ozumo Restaurant. Sometimes the best networking is after the trade show. Like in the last year AdMob did a great job with their reception bringing together many folks [...]

Mobile Web Megatrends in San Francisco

Mobile Web Megatrends in San Francisco

Jason on Mobile Analytics, Tatsuki on Operas’s Vision and Matthäus working.
Emerging Trends of Mobile Web
Two days before the CTIA Wireless I joined together with around 50 other folks from the mobile industry a conference called Mobile Web Megatrends. The event was hosted at the University of California, Berkeley and was organized by Ajit Jaokar (Futuretext). [...]

City trip Barcelona, Spain

Sagrada Família, Mercat de la Boqueria and Arc de Triomf.
Barcelona in 2 hours
Starting from our apartment in the middle of La Barceloneta I went for a walk through the city on our last day in Barcelona during the Mobile World Congress; Platja Barceloneta, Platja Sant Sebastià, Marina Port Vell, Moll de Bosch i Alsina, Rambla [...]

1 Billion ad views at admob.com

1 Billion ad views at admob.com

Congratulation admob!
AdMob growing fast with mobile ads
admob, the world’s largest mobile advertising marketplace they say :o), but definitely one of our most friendly partner for mobile advertising just reached one billion ad views so far. I am very happy about this growth, because it proves the potential of mobile business outside the portals of mobile [...]