7. Konferenz Mobile Commerce, Technologien und Anwendungen (MCTA 2007)

The lecture „Analyzing the future of mobile and contactless payments from an operator’s perspective“ of Susanne Molkentin-Lacuve, Bouygues Telecom

Trends on Mobile Payment and Mobile Marketing

The MCTA 2007 in Augsburg / Germany was a interesting event with the focus on Mobile Payment and Mobile Marketing. The title of my lecture was „The Value of a Mobile Community for Marketing Research – Fallbeispiele aus der Unterhaltungs- und Konsumgüterbranche“. It was a presentation with ideas how to extend existing web and mobile sites with peperonity.com community elements and use new opportunities in Mobile Marketing. Other speaker in my session „Mobile Marketing: Deutschland iminternationalen Vergleich“ were Roland Tauchner, executive member of the Mobile Marketing Association Austria with a lecture about „Status Quo, Potential und Risiken von Mobile Marketing“ and Frank Tausendfreund, Senior New Business Manager Mobile Marketing at mindmatics with a lecture titled „M-Loyalty – von der Kundenakquise in die Kundenbindung durch mobile Dienste“. Notable is the fact that also Mobile Marketing Service Provider are starting to offer Mobile Community Services. I have to extend my competition analysis :o)

City Hotel Ost am Kö Augsburg (79)

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