Comments on: Mobile BarCamp Dresden (1st day) http://www.maciej-kuszpa.com/peperoni/events/mobile-barcamp-dresden-1st-day/ Maciej's thoughts on Social Networks and Learning in the Mobile Industry. Sun, 18 Dec 2011 15:11:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Michael Osei-Ampadu http://www.maciej-kuszpa.com/peperoni/events/mobile-barcamp-dresden-1st-day/comment-page-1/#comment-223 Michael Osei-Ampadu Wed, 06 May 2009 08:27:17 +0000 http://www.maciej-kuszpa.com/?p=1307#comment-223 Hi, I think I did not make my point clear enough in my session. The point of my intentionally provoking statement was that in the current mobile advertising market the usage of the mobile channel is way below it's potential. Talking about the mass market we see today tons of 'mobile content' ads at low prices. This is not good for me as a user, not good for the publisher (low prices) and not good for the big brands because they mostly keep out of the game (exceptions prove the rule). When I think about the future of advertising two things come to my mind: a) Relevance and b) Dialog. The mobile channel is the predestinated channel to fulfill both of those requirements plus it's one of the few channels to reach certain target groups. Today I hardly see the possibilities being used. It's like picking up the kids from kindergarten with your ferrari. We need to get mobile advertising to the racing track. In order to get things moving mobile needs to be better understood by brands and agencie's. We need good creative campaign's in order to get results and acceptance. Michael Hi,
I think I did not make my point clear enough in my session. The point of my intentionally provoking statement was that in the current mobile advertising market the usage of the mobile channel is way below it’s potential.

Talking about the mass market we see today tons of ‘mobile content’ ads at low prices. This is not good for me as a user, not good for the publisher (low prices) and not good for the big brands because they mostly keep out of the game (exceptions prove the rule).

When I think about the future of advertising two things come to my mind: a) Relevance and b) Dialog. The mobile channel is the predestinated channel to fulfill both of those requirements plus it’s one of the few channels to reach certain target groups. Today I hardly see the possibilities being used. It’s like picking up the kids from kindergarten with your ferrari. We need to get mobile advertising to the racing track.

In order to get things moving mobile needs to be better understood by brands and agencie’s. We need good creative campaign’s in order to get results and acceptance.

Michael

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