Strategische Frage in der Internetindustrie

Auf Einladung von Prof. Dr. Gotthard Pietsch habe ich heute eine Präsentation zu “Strategic Questions in the Context of the Mobile Social Network Business” im Rahmen der Vorlesung “Marketing und E-Business” an der Fakultät Digitale Medien an der Hochschule Furtwangen gehalten. In meinem Vortrag bin ich, nach einigen Worten zu unserem Unternehmen, auf drei strategische Entscheidungen (hinsichtlich Technologie, Kunden und Märkte) eingegangen, die wir in unserer 10-jährigen Firmengeschichte getroffen haben. Wichtig war es mir, den Entscheidungsprozess allgemein aufzuzeigen und dabei die Herausforderungen einer Entscheidungsfindung in interdisziplinären Teams, bei unfertigen Produkten und wachsenden Märkten aufzuzeigen. Im zweiten Teil des Vortrages habe ich drei für uns aktuelle Fragestellungen (rechtliche Rahmenbedingungen im Web 2.0 und kritische Masse) aufgezeigt und mit den rund 80 Studierenden über Handlungsoptionen und Entscheidungskonsequenzen diskutiert.

Im Anschluss hat zudem Robert Günther (smaato) einen spannenden Vortrag zum Thema “Mobile Marketing” gehalten, in dem er unter anderem auf technologische Entwicklungen im Mobilfunk, Gestaltungsmöglichkeiten von mobilen Werbekampagnen und das Marktpotenzial von mobiler Werbung erläuterte.

This time the EuroWebtainment took place in the Vienna Marriott Hotel and the MobileWebtainment was a part of it. Today I had a lecture about ‘Mobile Adult 2.0 – Best Practices and Trends’ and the day was full with talks, e.g. with Pelle Boese (SevenVal AG)about mobile Search Engine Optimization (his blog is seo-mobile.de) and with Markus Kritscher and Bernhard Hortens (both from mindmatics AG) about protection of minors. The Speed networking session was also quite fun, but for networking the Get2Gether Party in the Kursalon at the Viennese City Park with a Viennese Night Buffet and Free Drinks was definitely better :o)

MobileWebtainment Agenda:

• Reception and introduction,
  Wolfgang Schlösser, carmunity.com GmbH
   
• mobile Video – neue Chancen im mobile Marketing
  Harald Winkelhofer, IQ mobile GmbH
   
• Mobile Adult 2.0 – Best Practices and Trends
  Maciej Kuszpa, Peperoni Software GmbH
   
• mSEO – Suchmaschinenoptimierung im mobilen Internet
  Pelle Boese, SevenVal AG
   
• Mobile Partnerprogramme – Chancen für den Adult WAP-Master
  Christian Kreul, SexGoesMobile.com
   
• Increasing mobile content sales by leveraging the mobile web and search
  Martin Harris, bango
   
• UMTSVideoServices: Management und Abrechnung von mobilen Videodiensten
  Björn Reiter, dtms GmbH
   
• Erstes Multimediamuseum für Handys macht Kunst und Geschichte mobil
  Alexander Koeb, SKSCom AG
   
• Mehrwertgenerierung durch Multi-Chat
  Michael Wandel and Hauke Stammer, MintNet GmbH

On November 9th, Peperoni will led a post-conference workshop titled “The Marketing and Technology Necessary for Establishing a Successful Mobile Community” before the conference “Mobile Communities & User Generated Content – Determine the Impact of Community Services and User Generated Content on Your Business” in London.

Workshop Objectives

The topic of mobile web 2.0 applications is one of the hottest right now and we have all heard that communities are the key to customer loyalty, product credibility and state-of-the-art customer orientation. The question remains, how do I build a successful community around a specific topic and what factors are essential to leverage the potential? The workshop aims to be as spontaneous as possible thus focussing on the audience’s needs when trying to build an even more compelling mobile offering or to start from scratch with a mobile UGC service:

• Introduction and Overview: Today’s best practice examples from the mobile area
• Technology: What technology is behind one of the most successful mobile community services available today?
• Skills: Learn about key factors of mobile usability and optimum user experience including moderation issues
• Marketing: How to leverage viral marketing aspects that come with every successful mobile community and what else will be necessary to be successful?
• Business: Making money out of mobile communities using browse and buy, premium access fee, data charges and ad financing models

Who Should Attend this Workshop?

Mobile operators, web-based social networks, consumer brands and music labels alike are addressed by the topics set out in order to help them launch a successful mobile community or user generated content service based on their core offering.

Agenda

The workshop will be a combination of presentations based on actual cases and discussions driven by the most urgent questions and needs from the auditorium. The presenters aim to provide everyone with input based on their specific case to help them in making the most out of the chances presented by mobile web 2.0.

09:00 Registration & Coffee

Workshop Part A

• 09:30 – 09:40 Introduction (Welcome; agenda outline)
• 09:40 – 10:00 Speed Networking/Introduction round
• 10:00 – 10:40 What happens behind the scenes when a mobile site is delivered to an end device?
• 10:45 – 11:15 The key factors of usability and optimum user experience on the mobile device including moderation issues

11.15 Coffee Break

Workshop Part B

• 11:45 – 12:30 How to leverage viral marketing aspects that come with every successful mobile community and what else to do
• 12:30 – 13:15 Making money out of mobile communities using browse and buy, premium access fee, data charges and ad financing models
• 13:15 – 13:30 Summary and questions

13:30 Workshop Closes

The workshop is led by Peperoni

Peperoni Mobile & Internet Software GmbH is a leading provider of mobile user generated content applications and has invented mobile site building in 2001. They provide customers both on- and off-portal worldwide with virtual communities. Besides applications they host and develop on their own, Peperoni works together with numerous network operators like T-Mobile, O2, E-Plus, TIM, Orange and Vodafone to name a few. Their network of mobile sites is the largest in the world and is growing at fast rates. The workshop will be led by Marcus Ladwig, COO and Maciej Kuszpa, CEO.

More Information about the Workshop and the registration on the website of Informa.

Today I spoke about “Mobile Web 2.0 – Media hype or Reality?” on the CeBIT future talk in the CeBIT future parc. And again… I found 4 (!) people in the audience that don’t have a cell phone – one of them told me that he didn’t have enough friends for a mobile phone (?). Update: Here is the videotaping of my lecture.

Afterwards I spoke shortly with Andreas - a professional blogger – who told me about a big blogger event in Berlin called “re:publica“. Maybe I will go there as a blog beginner to learn from the professionals :o)

Adult Entertainment goes Mobile

My lecture on the 1th Mobile Webtainment in Hamburg was about “Big Money with Mobile Adult Communities – Verborgene Chancen für den mobilen Adult-Webmaster”. It was interesting in the conversations with the visitors and in the other lectures to hear about the developments and the ideas about mobile adult services. Other speakers were Christian Kreul from bango (Die mobile Möglichkeit – Ein alternativer Umsatzkanal), Gunnar Steger from NetVision (Live-Content für Mobil-Anwendungen. Die Möglichkeiten und die Vorteile von real live on phone) and Alexander Repty from carmunity (“Vom Webmaster zum erfolgreichen WAP-Master”).

Unfortunately we also had sad news about our friends from bango; Stephanie and Mark are leaving the company. But I am sure we will meet them soon again!

Trends on Mobile Payment and Mobile Marketing

The MCTA 2007 in Augsburg / Germany was a interesting event with the focus on Mobile Payment and Mobile Marketing. The title of my lecture was “The Value of a Mobile Community for Marketing Research – Fallbeispiele aus der Unterhaltungs- und Konsumgüterbranche”. It was a presentation with ideas how to extend existing web and mobile sites with peperonity.com community elements and use new opportunities in Mobile Marketing. Other speaker in my session “Mobile Marketing: Deutschland iminternationalen Vergleich” were Roland Tauchner, executive member of the Mobile Marketing Association Austria with a lecture about “Status Quo, Potential und Risiken von Mobile Marketing” and Frank Tausendfreund, Senior New Business Manager Mobile Marketing at mindmatics with a lecture titled “M-Loyalty – von der Kundenakquise in die Kundenbindung durch mobile Dienste”. Notable is the fact that also Mobile Marketing Service Provider are starting to offer Mobile Community Services. I have to extend my competition analysis :o)

City Hotel Ost am Kö Augsburg (79)

Hilfe, mein Betrieb steht still! Live-Hacking-Act

Dr. Andreas Rieke, Geschäftsführer ISL Internet Sicherheitslösungen GmbH
 
Die zunehmende Verbreitung von Viren und Würmern sowie die Vielzahl bedrohlicher Hackerangriffe auf Unternehmen lassen den Informationsbedarf an der Thematik Sicherheit ständig steigen. In der ersten Veranstaltung demonstriert der Sicherheitsexperte Dr.-Ing. Andreas Rieke, mit welcher Leichtigkeit es möglich ist, die Kontrolle über einen fremden Server und somit über die gesamten Daten eines Unternehmens zu gewinnen. Gleichzeitig erhalten Sie Informationen, wie Sie sich vor solchen Übergriffen schützen können.

Mobile Business – Mobile Anwendungen auf Handys und portablen Kleincomputern

Dipl.-Kfm. Maciej Kuszpa, Geschäftsführer Peperoni Mobile & Internet Software GmbH
 
In den Medien wird täglich über die technologische Entwicklung des Mobilfunks berichtet. Themen wie mobiles Internet, UMTS, SMS, WAP, i-mode oder PDA unterliegen einer rasanten Entwicklung. Vor diesem Hintergrund werden in diesem Vortrag die neuesten wirtschaftlichen und technologischen Fortschritte im Mobilfunk präsentiert. Der Schwerpunkt liegt nicht auf technischen Details sondern auf einem verständlichen Gesamtüberblick und konkreten Beispielen aus der Praxis.