meinVZ still useful, but facebook getting more valuable

My Friend Cloud by TouchGraph Facebook Browser meinVZ noch nützlich, aber facebook wird wertvoller Es wird schon länger darüber diskutiert, wie der Wettbewerb zwischen facebook.com und meinVZ.net in Deutschland ausgehen wird. Anfangs sah es aus, als ob meinVZ.net seinen führenden Platz in Deutschland halten konnte – trotz zahlreicher Rechtstreitigkeiten zwischen den beiden. Mittlerweile hat allerdings facebook.com in Deutschland weiterlesen…

Handling of Virtual Suicide in Social Networks

Viele werden mich vermissen – ob facebook recht hat?  Virtueller Suizid in sozialen Netzwerken als Befreiung und Geschäftschance zugleich Heute gibt es eine Vielzahl an Web 2.0-Diensten und vor allem an so genannten Social Networks, so dass man als Nutzer die Qual der Wahl hat, wo man alles dabei sein soll. Da ich beruflich mit diesem weiterlesen…

Experiences with Mobile Advertisement Optimizers

Figures, figures and figures… Many Aspects to consider by Optimizing Inventory Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration weiterlesen…

Whom should Mobile Social Networks partner with in Mobile Advertising?

The Mobile Advertising Ecosystem There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the weiterlesen…

The Future of Mobile Social Networks

The Users – essential basis for every success social network Insights on Mobile Social Networking When we at Peperoni started to build our first solution for the mobile web back in 2000, I saw the business potential of mobile data technologies, but I must admit that today I am pleasantly surprised and very glad about weiterlesen…

Olivia Hilton from Jumbuck in Interview with inbabble.com

Screenshot Interview with Olivia Hilton on inbabble.com  Olivia Hilton on mobile chat in interview with inbabble.com Hey! Today I saw an interesting interview on inbabble.com with Olivia Hilton (Jumbuck) on mobile chat and I just couldn’t resist to smile on this text passage:   A fast thinker, Olivia Hilton isn’t afraid to make honest statements about weiterlesen…

How big and valuable is a community?

What and how to measure for a fairly comparison and valuation? One of my personal interests and tasks at Peperoni is to track the development of our industry sector (Mobile UGC / Mobile Social Networks). Furthermore people (mostly investment bankers :o) ask me often how big and valuable our community is – but honestly, it’s not weiterlesen…

CopyCats – our companions

Mobile is our business… The phenomenon ‚CopyCats‚ isn’t new for us, because they have been constant companions for us since the beginning of our mobile business back in 2000. For example there was a company called IMOCOS International Mobile Content Service AG in Osnabrück providing a wap search engine and later on a similar mobile user generated weiterlesen…

Mobile Marketing and MUGC

Cultural diversity, but one media; mobile 2.0 Mobile User Generated Content (MUGC) Mobile User Generated Content is a very thrilling subject, because it’s very multifaceted and mostly unpredictable. But is it a good amendment to marketing activities via mobile device? Under certain conditions it could be! And now I have almost five hours to find weiterlesen…