MSN Thoughts

Some thoughts on Mobile Social Networks from the perspective of a community operator…

meinVZ still useful, but facebook getting more valuable

meinVZ still useful, but facebook getting more valuable

My Friend Cloud by TouchGraph Facebook Browser
meinVZ noch nützlich, aber facebook wird wertvoller
Es wird schon länger darüber diskutiert, wie der Wettbewerb zwischen facebook.com und meinVZ.net in Deutschland ausgehen wird. Anfangs sah es aus, als ob meinVZ.net seinen führenden Platz in Deutschland halten konnte – trotz zahlreicher Rechtstreitigkeiten zwischen den beiden. Mittlerweile hat allerdings facebook.com in Deutschland die Nase [...]

Handling of Virtual Suicide in Social Networks

Handling of Virtual Suicide in Social Networks

Viele werden mich vermissen – ob facebook recht hat? 
Virtueller Suizid in sozialen Netzwerken als Befreiung und Geschäftschance zugleich
Heute gibt es eine Vielzahl an Web 2.0-Diensten und vor allem an so genannten Social Networks, so dass man als Nutzer die Qual der Wahl hat, wo man alles dabei sein soll. Da ich beruflich mit diesem Umfeld zu [...]

Death 2.0 or Eternity 2.0?

Death 2.0 or Eternity 2.0?

One of my xing-contacts that passed away.
Infinitely trapped in the net with web 2.0
What happens with all of your social media profiles after you have left the real world? Today I heard by accident through a mutual contact that one of my over 700 business contacts at xing.com is already dead since almost two years [...]

Experiences with Mobile Advertisement Optimizers

Experiences with Mobile Advertisement Optimizers

Figures, figures and figures…
Many Aspects to consider by Optimizing Inventory
Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration the evaluation [...]

Whom should Mobile Social Networks partner with in Mobile Advertising?

Whom should Mobile Social Networks partner with in Mobile Advertising?

The Mobile Advertising Ecosystem
There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the advertising-based [...]

The Future of Mobile Social Networks

The Future of Mobile Social Networks

The Users – essential basis for every success social network
Insights on Mobile Social Networking
When we at Peperoni started to build our first solution for the mobile web back in 2000, I saw the business potential of mobile data technologies, but I must admit that today I am pleasantly surprised and very glad about the technological [...]

CopyCats – our companions

Mobile is our business…
The phenomenon ‘CopyCats‘ isn’t new for us, because they have been constant companions for us since the beginning of our mobile business back in 2000. For example there was a company called IMOCOS International Mobile Content Service AG in Osnabrück providing a wap search engine and later on a similar mobile user generated community [...]

Mobile Marketing and MUGC

Mobile Marketing and MUGC

Cultural diversity, but one media; mobile 2.0
Mobile User Generated Content (MUGC)
Mobile User Generated Content is a very thrilling subject, because it’s very multifaceted and mostly unpredictable. But is it a good amendment to marketing activities via mobile device? Under certain conditions it could be! And now I have almost five hours to find out the [...]

Hello world - here we are :o)

Hello world – here we are :o)

It’s time to move on to broader horizons…
Mobile 2.0 online already in 2000
This is quite funny; back in 1999 we started to develop a wap site builder and today everybody calls it Mobile User Generated Content, Mobile Social Network, Mobile Web 2.0 and Mobile Community. Our first Mobile 2.0 service was called WAPmatic and we [...]