Mobile Social Networks

Since back in 2000 I am working in the field of User Generated Content and Mobile Social Networking. In this category you will find some of my thoughts on Mobile Web 2.0, but also some short reports from various events I have visited in the past.

meinVZ still useful, but facebook getting more valuable

meinVZ still useful, but facebook getting more valuable

My Friend Cloud by TouchGraph Facebook Browser meinVZ noch nützlich, aber facebook wird wertvoller Es wird schon länger darüber diskutiert, wie der Wettbewerb zwischen facebook.com und meinVZ.net in Deutschland ausgehen wird. Anfangs sah es aus, als ob meinVZ.net seinen führenden Platz in Deutschland halten konnte – trotz zahlreicher Rechtstreitigkeiten zwischen den beiden. Mittlerweile hat allerdings facebook.com in Deutschland […]

Handling of Virtual Suicide in Social Networks

Handling of Virtual Suicide in Social Networks

Viele werden mich vermissen – ob facebook recht hat?  Virtueller Suizid in sozialen Netzwerken als Befreiung und Geschäftschance zugleich Heute gibt es eine Vielzahl an Web 2.0-Diensten und vor allem an so genannten Social Networks, so dass man als Nutzer die Qual der Wahl hat, wo man alles dabei sein soll. Da ich beruflich mit diesem […]

BITKOM Social Media Working Committee

BITKOM Social Media Working Committee

Lecture by Angela Schmitz-Axe from Deloitte Consulting. Social Media in Germany in the early stages It was my first time joining a BITKOM Social Media Working Committee. After the reception by Florian Koch (BITKOM) we had an introduction into the projected theme, goals and activities. Interestingly we heard that BITKOM itself is not active (yet) in […]

Death 2.0 or Eternity 2.0?

Death 2.0 or Eternity 2.0?

One of my xing-contacts that passed away. Infinitely trapped in the net with web 2.0 What happens with all of your social media profiles after you have left the real world? Today I heard by accident through a mutual contact that one of my over 700 business contacts at xing.com is already dead since almost […]

Making Friends with Strangers on Social Networks

Making Friends with Strangers on Social Networks

Many new friends in various social networks. Social Media Optimization for Social Media Social Media Optimization isn’t really new in the industry, so why not use Social Media Marketing to boost your own Social Service? I have found some Social Media Marketing Tactics on the web like e.g. ‘Five Pillars of Social Media Marketing‘ and ‘How […]

Experiences with Mobile Advertisement Optimizers

Experiences with Mobile Advertisement Optimizers

Figures, figures and figures… Many Aspects to consider by Optimizing Inventory Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration […]

Evolving the perfect Email Newsletter for Mobile 2.0

Evolving the perfect Email Newsletter for Mobile 2.0

Performance Measurement is essential for success. Email Newsletter as Growth Channel for Mobile 2.0? If you run a mobile 2.0 business you have a lot of challenges, believe me, and one of those challenges is to find the best way to increase the customer loyalty. In this field you could for example use a regular newsletter […]

Whom should Mobile Social Networks partner with in Mobile Advertising?

Whom should Mobile Social Networks partner with in Mobile Advertising?

The Mobile Advertising Ecosystem There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the […]

Mobile Monday Düsseldorf on Mobile Social Media

Mobile Monday Düsseldorf on Mobile Social Media

Networking, Moderation by Ossi Urchs and the lecture of Sarik Weber. Mobile Social Software and Meta Mobile Social The Mobile Monday Chapter Düsseldorf invited us to or another very interesting evening about “Mobile Social Software and Meta Mobile Social”. After a short intro by the Master of Ceremony Ossi Urchs (F.F.T. MedienAgentur) and Oliver Lauer (Wincor […]

The Future of Mobile Social Networks

The Future of Mobile Social Networks

The Users – essential basis for every success social network Insights on Mobile Social Networking When we at Peperoni started to build our first solution for the mobile web back in 2000, I saw the business potential of mobile data technologies, but I must admit that today I am pleasantly surprised and very glad about […]