Maciej Kuszpa on Mobile Social Networks and Mobile Learning

Since back in 2000 I am working in the field of User Generated Content and Mobile Social Networking. In this category you will find some of my thoughts on Mobile Web 2.0, but also some short reports from various events I have visited in the past.

My Friend Cloud by TouchGraph Facebook Browser
meinVZ noch nützlich, aber facebook wird wertvoller
Es wird schon länger darüber diskutiert, wie der Wettbewerb zwischen facebook.com und meinVZ.net in Deutschland ausgehen wird. Anfangs sah es aus, als ob meinVZ.net seinen führenden Platz in Deutschland halten konnte – trotz zahlreicher Rechtstreitigkeiten zwischen den beiden. Mittlerweile hat allerdings facebook.com in Deutschland die Nase [...]

Viele werden mich vermissen – ob facebook recht hat? 
Virtueller Suizid in sozialen Netzwerken als Befreiung und Geschäftschance zugleich
Heute gibt es eine Vielzahl an Web 2.0-Diensten und vor allem an so genannten Social Networks, so dass man als Nutzer die Qual der Wahl hat, wo man alles dabei sein soll. Da ich beruflich mit diesem Umfeld zu [...]

Lecture by Angela Schmitz-Axe from Deloitte Consulting.
Social Media in Germany in the early stages
It was my first time joining a BITKOM Social Media Working Committee. After the reception by Florian Koch (BITKOM) we had an introduction into the projected theme, goals and activities. Interestingly we heard that BITKOM itself is not active (yet) in social media, [...]

One of my xing-contacts that passed away.
Infinitely trapped in the net with web 2.0
What happens with all of your social media profiles after you have left the real world? Today I heard by accident through a mutual contact that one of my over 700 business contacts at xing.com is already dead since almost two years [...]

Many new friends in various social networks.
Social Media Optimization for Social Media
Social Media Optimization isn’t really new in the industry, so why not use Social Media Marketing to boost your own Social Service? I have found some Social Media Marketing Tactics on the web like e.g. ‘Five Pillars of Social Media Marketing‘ and ’How to Leverage [...]

Figures, figures and figures…
Many Aspects to consider by Optimizing Inventory
Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com. Beside smooth technical integration the evaluation [...]

Performance Measurement is essential for success.
Email Newsletter as Growth Channel for Mobile 2.0?
If you run a mobile 2.0 business you have a lot of challenges, believe me, and one of those challenges is to find the best way to increase the customer loyalty. In this field you could for example use a regular newsletter as a [...]

The Mobile Advertising Ecosystem
There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the advertising-based [...]

Networking, Moderation by Ossi Urchs and the lecture of Sarik Weber.
Mobile Social Software and Meta Mobile Social
The Mobile Monday Chapter Düsseldorf invited us to or another very interesting evening about “Mobile Social Software and Meta Mobile Social”. After a short intro by the Master of Ceremony Ossi Urchs (F.F.T. MedienAgentur) and Oliver Lauer (Wincor Nixdorf prosystems [...]

The Users – essential basis for every success social network
Insights on Mobile Social Networking
When we at Peperoni started to build our first solution for the mobile web back in 2000, I saw the business potential of mobile data technologies, but I must admit that today I am pleasantly surprised and very glad about the technological [...]